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Changing only display, the sales results
can be improved by 5%

Display of goods

Goods are the most important part of the store space.


Creating a concept for the display of goods means establishing:

  1. the logic behind the placement of goods
  2. the principles of displaying the goods.


The display of goods has an unexpectedly big role in composing the general atmosphere of the store. This is never coincidental and it hides the common values of the store and the brand which is supported by the display of goods.


A good display is achieved by bearing two important aspects in mind:


  1. Conscious emphasizing of essence and value of goods without using excessive details;
  2. Theoretical and practical training for sales representatives and other people in the organization who display goods.
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