Concept of the store is based on brand core values.
Creating a store concept starts with the following questions:
- Who? (who is the customer?)
- What? (what is the assortment)
- How? (what is the sales strategy and concept for the display?)
Once the answers to those questions are found, the store layout, location of commodity categories, shop interior design solution, communications solution, management of display and starting the activity in the store will be accomplished.