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The shop window design needs to inspire the customer. Otherwise the necessary interest in making a purchase is not developed.

Shop Window Design

The first shopping decisions are made without even entering the store.


The store entrance and all the elements surrounding it ā€“ the name of the store, display windows, architecture of the building ā€“ reflect the general store concept.


The store facade and the shop window design should address an appropriate target group since the visitor gets the first impression only within a few seconds. Hence it is very important what and how to say, who you wish to seem like. This is a powerful channel for delivering your message.

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