The first shopping decisions are made without even entering the store.
The store entrance and all the elements surrounding it – the name of the store, display windows, architecture of the building – reflect the general store concept.
The store facade and the shop window design should address an appropriate target group since the visitor gets the first impression only within a few seconds. Hence it is very important what and how to say, who you wish to seem like. This is a powerful channel for delivering your message.