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In-store Communication

These are different ways of addressing the customer. They can be grouped by levels:


Branding labels – atmosphere, identity and message;
subject labels – spring, autumn;
price labels – standard labels, promotions;
information labels and direction signs – where, what;
other – bags, leaflets, packages.


Each communication level has a different character. When that is taken into account and a graphic output is chosen accordingly, information will be clear, understandable and discoverable.


Importance of communication in implementing the marketing policy and keeping the brand identity is remarkable.

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