The concept was created taking into account the uniqueness of the Rakvere bus-station, the description of the target customers and their purchasing behaviour and choice of goods. 

Creating the concept began with categorizing the merchandise and sectioning the sales area into clearly defined areas of different category goods.

The placement of the interior design elements supports the logical journey of the customer through the store, allowing to easily take in the entire selection and highlighted special offers even when quickly passing through.

The brown and white colours used in the interior design allow for contrasts while simultaneously remaining balanced and proportionate.

The created concept included:

1. sales area layout
2. interior design and sketches
3. in-store communication elements
4. seasonal out-door posters
5. graphic identity and CVI