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S1 Shoe- and Clothing Store


The graphic identity of the S1 store is laconic, concrete and “punchy“.


The store interior design provides peaceful grounds to highlight the S1 brand values. The concept and the display of goods support the good quality at inexpensive prices.


  1. Use of the logo and its main colors on the details of the furniture and communication labels.
  2. Merchandise locations and presentation support the brand value proposition.
  3. Customers are guided through the store by a “zig-zag” walkway and focus point.


In the process of redesigning the store, we also developed the graphical identity and its use-cases in internal and external communication.


Tiiu Tekstiil OÜ


February 2017