Colours, volumes and materials do not follow the taste of the designer or customer, but the impression they want to make.

With the appropriate furnishing and lighting, the customer perceives the shopping experience as an emotional event that will leave a lasting memory. In addition to the emotional aspect, functionality is just as important – how the customer moves in the shop and how he or she finds goods.

For example, the difference in wall colour can create an impression of higher or lower room. Presentation of goods plays an important role in interior design.